Personal Brand + Instagram Audit
Let’s swap second-guessing and “off” vibes for clarity, confidence & inspiration so your content says what you mean, feels true to you, lands with the right people, and is fun as f*ck to create.
So, your content isn’t giving what you know it could…
and you don't know why or how to fix it.
You’re stuck in this reeeally UN-fun loop where content takes forever, feels meh, and never lands the way you think it will.
The crickets are louder than the humans in your DMs. The post you spent 84 years creating… gets 7 likes. And on the rare occasion you muster the courage to share the thing you’ve been DYYYING to say… you overthink your way out of hitting post.
You’re going through the Instagram motions, doing all the “right” things…
✅ Showing behind the scenes on stories
But it feels like wasted effort.
✅ Sharing more of your life online (a *day* in your life… quarterly)
✅ Posting however many times a week is trendy (well… trying to)
People can feel the energy behind what you create.
If you’re disconnected from your content (and tbh, yourself), your audience will be, too.
Good news tho! We can fix that.
Your most engaging, effective content is created from inspiration, not pressure.
We’re doing more than updating the tired “I help” statement in your bio.
We’re finding and fixing the root of your disconnect.
THE VIBE CHECK
An Instagram-focused Personal Brand & Content Audit that digs into what’s working, what’s not, and gives you a personalized action plan to bring your YOU-ness back online – so you can stop second-guessing every post and start connecting with your audience.
Your personalized Notion Dashboard (delivered in 1 week)
Clear IG recommendations
A deep-dive personal brand questionnaire
A holistic analysis of your entire Instagram presence
Detailed content & messaging shifts
Your Content Threads
My signature personal brand audit
What’s included in The Vibe Check:
Instagram Audit + 1:1 Call
Everything included in The
Vibe Check plus a 60 minute implementation call to answer questions, brainstorm content ideas, and make sure you feel confident moving forward.
Instagram Audit Only
Perfect if you want clarity, direction, a custom action plan, and prefer to implement on your own.
“This is the first time in 4+ years that I’m excited about creating Instagram content again.”
I felt really disconnected from showing up on Instagram because it didn’t feel fun or exciting and I was overwhelmed trying to figure out ~what~ to post and how to share it in a way that would resonate with my audience.
Since working with Nicole, I’ve been actually EXCITED to start creating content again—even in formats that I would have shied away from in the past. I now have a plan for creating content that I’m excited to share & that I know is going to land with my audience!
Nicole’s perspective and ability to break things down in a way that makes sense and is easily actionable (even for a chaotic neurodivergent brain!) is invaluable.
– Fran, The Passions Collective
“This is the first time in
4+ years that I’m excited about creating Instagram content again.”
I’ve audited enough content to know
4 things with absolute certainty:
your always-honest, rarely-serious Instagram strategist & therapist.
Oh hey, I’m Nicole
The algorithm doesn’t hate you.
You’re not “bad at instagram.”
You do have something unique and valuable to share.
The right people *will* care.
You don’t need to update your bio a 47th time or download another guru-approved resource.
You need someone who isn’t as close to your content as you are to step into your corner of the internet (and your brain) with a no-BS, yet compassionate, strategic eye and say:
Here's what's working.
Here's what's not. Here's why.
Here's exactly how to fix it in a
way that feels authentic to
YOU, energizing AF, and
aligned with your goals!
You need someone who isn’t as close
to your content as you are to step into
your corner of the internet (and brain)
with a no-BS, yet compassionate,
strategic eye and say:
You have a bold perspective and a ton of depth!! But turning it into content that says what you mean in a way that resonates with your audience is where you freeze. You’re not short on ideas… you just need support translating them into mic-drop, impact-driven, “needed to hear this” content.
The “I Know What I Want to Say… but IDK How to Say It” Thought Leader
🤷🏼♀️
I won’t just audit your Instagram account.
Fall [back] in love with creating content and feel EXCITED to show up!!
Infuse more YOU-ness into your content so it feels original and unique
Post confidently (and prolifically!) without second-guessing every word
Reach and engage more people (the ones who are here for YOU!)
I help you reconnect with why you’re showing up online in the first place, and give you a personalized action plan to keep your creative spark burning so you can:
I help you reconnect with why you’re
showing up online in the first place, and give
you a personalized action plan to keep your
creative spark burning so you can:
Every Instagram Audit includes:
Once you’ve reviewed your audit, we’ll hop on a 60-min call to answer your questions, brainstorm content ideas, and make sure you feel confident AF moving forward. (psst: you can add this later!)
Optional follow-up 1:1 call
Organized, digestible, overwhelm-free, actually actionable, and tbh? REALLY cute!!
Your personalized Notion Dashboard (delivered in 1 week)
A breakdown of 5 key posts where I evaluate what’s working, why, and where to lean in, as well as what’s missing and HOW to make your content land with the right people.
Detailed content review & messaging shifts
Not rigid pillars — threads to pull on rooted in the natural themes, angles, and storylines I see emerging in your brand, meant to spark inspiration and give you direction.
Your content threads
I analyze how much YOU-ness is coming through your content, and show you how and where to infuse your special sauce so your content feels authentic to who you are, and totally unique.
A Personal Brand “Vibe Check”
Simple, doable adjustments that feel human and aligned (not overwhelming or prescriptive).
Clear IG recommendations
Your content, hooks, captions, visuals, messaging, brand consistency, strengths, missed opportunities… all of it.
A holistic audit of your entire Instagram presence
Thought-provoking questions that help me understand you, your people, and your goals.
A deep-dive personal brand questionnaire
Barb was disconnected from her audience, her work, and herself, and was thiiiiis close to pulling the plug on her launch. Good thing she booked with me and didn’t, tho ;)
From almost quitting to having a successful launch.
Sabrina felt like she “always had to teach something” in her content, which was boring the shit out of her. After working together, she felt so inspired, she created 8 posts in a day!! And her community gobbled them UP!!
From SO over it to inspired and pumping out content!
Cheyenne wanted to share more of her POV, but wasn’t sure how in a way that would land (and without ruffling feathers). Right after our 1:1, she posted “the thing” she’d been dying to share, and her DMs were overflowing with people she deeply admires, recognizing her as a leader in a space she was previously scared to occupy.
From scared to take up space to owning her POV!
When you release the pressure, and create with purpose, passion and excitement, that feeling WILL translate into content that delivers your intended impact to the people it’s meant to serve.
The energy you create content with can be felt through the screen.
Book your instagram audit and create content that passes the vibe check:
Instagram Audit + 1:1 Implementation Call
Instagram Audit Only
Real talk from cool ppl who (now) pass the vibe check:
“Being visible online brought up a lot of feelings — doubt, overthinking, perfectionism — and Nicole helped me feel safe and seen.
I'm having conversations in my DMs again and feeling connected to my people again because I'm using my voice again instead of swallowing what I want to say because it won't be perfect, interesting or valuable enough. I feel like I'm enough to show up online as myself again.”
“After an hour with Nicole, I got clear on why I’m on Instagram, how I want to show up, and what to post to connect with my audience while staying true to myself. 10/10 would recommend!”
“Groovy Social is THE go-to when it comes to down-to-earth, personal branding. She helped me tap into my special sauce and actually feel excited to post again. I’ve never felt so connected with my community! Trust me, she just gets it!!!
“Working with Groovy Social is like chatting with a best friend who also happens to be an Instagram whiz. You’ll feel safe enough to be vulnerable, but fired up enough to make the changes.”
2.
As a cucumber!! You will absolutely be able to book a 1:1 call with me once you receive your audit to integrate, brainstorm, and get all your burning content questions answered! (it’ll be $300!)
I might want to add on the 1:1 call after I get my audit… is that cool?
In a perfect world, I’d love to see *some* content from the last 90 days on your grid (that feels even the sliiiightest bit relevant to who you are / what you’re all about). But as long as you have an account with existing content, you’ll get a TON from this audit – especially if you’re wracking your brain on how to make your content feel unique!
More importantly, make sure you have a good handle on the basics: what you want to be known for, what you can’t STFU about, who your target audience is, and how you help them 👀
I haven’t posted in a while… will I still benefit from this service?
1.
