1:1 CONTENT STRATEGY + SUPPORT
In the Special Sauce Lab, we build a YOU-coded content system that'll rewire your relationship with social media and help you grow an unforgettable brand rooted in an unshakable sense of self — intentionally, sustainably, joyfully, and without selling your soul to the algorithm.
The internet told
you to “be authentic!”
THEN HANDED YOU A TEMPLATE.
You’ve got a Notes app full of brilliant ideas, stories you’re dying to share, and content you’d loooove to create…
But you’re spending more time spinning your wheels than actually creating, sidelining your personality and perspective so your content “makes sense” for your niche, and slooowly resenting the platform that preaches authenticity while rewarding the same curated, performative content.
…no matter how many times you’ve scrolled for, saved, downloaded, or paid for the answers.
…because you know you have what it takes to stand out in a space designed to make you blend in.
And those wheels keep spinning with questions like:
WTF am I supposed to post?!
How do I make this sound like me and still land?
Does anyone care about me/my life?
Who do I have to be to get noticed?! PAID?!
How can I stay consistent without burning out?
Why am I even showing up in the first place?
Is the time I’m spending on Instagram even worth it?
It’s the only thing that can’t be templated, replicated, taught, or out-aestheticked.
Owning it (& squirting that sh*t over everything you say and do) is the key to standing out online in a way that feels really f*cking good.
at the risk of triggering your gag reflex...
But WTF is the recipe?!
You are the special sauce.
*super dramatic drumroll*
The Special Sauce Lab
Introducing…
A 6-week, done-with-you content intensive that combines personalized, Instagram-first content strategy with 1:1 implementation support so social media finally feels good, works for you, and keeps working long after we’re done.
Bridges the gap between what lights you up and what your audience needs to hear.
Allows you to own your lane and become known, loved, and paid for your personality and perspective.
Connects deeper & builds trust faster with your community
Produces consistent, engaging, original content rooted in your lived experience and expertise.
Makes marketing your business feel natural, FUN, and doable long-term
Helps you confidently lead meaningful convos (on IG and beyond) that position you as the go-to
With a YOU-coded content system, “be yourself” stops being vague advice and becomes an intentional, embodied way of showing up online that:
"I spent YEARS trying to piece together an Instagram strategy on my own, worked with various social media managers, and paid for countless services & tools to help make marketing more manageable.
But nothing ever felt quite right or became a habit we could stick to."
Now, after working with Groovy Social, Instagram isn't just a chore - it's an intentional and strategic marketing tool, and a way for us to connect & engage thoughtfully with our community.
Nicole is the best at what she does. She takes the ick out of content creation & makes it feel good. I couldn't possibly recommend her enough!
– Jen & JC, Hitched AF
"Literally, I was in tears when I got my You-Coded Strategy. I felt so deeply seen and understood – like she actually got me and everything I'd been working on for years."
I would HIGHLY recommend working with Nicole! From the very beginning, I was moved by her and her process.
Nicole also helped me to break through the blocks I had around showing up online, and helped me to see how I can deliver my message in a way that's clear, relatable, and most importantly, FUN!
Overall working with Nicole helped me to feel less alone, way more confident, and more connected to my work, my own voice, and my community.
– Sarah S, Relationship Coach
2x 90-min 1:1 calls
(strategy + planning)
☎️
Weekly content reviews + feedback in Notion
💻
30 days Voxer support
while executing
📲
Target market research + competitor analysis
🔎
Detailed personal brand questionnaire
📝
In-depth IG account + personal brand audit
👀
Bank of unique content and signature series ideas
💡
Special Sauce Recipe
(aka how YOU stand out!)
🌶️
Branded content themes
🪩
Content creation workflow based on capacity and goals
✅
4-week content calendar
(planned together in Notion)
🗓️
$2,500
Extend implementation support to 90 days
(includes 2 additional content planning calls – that’s 12 weeks of content planned + executed TOGETHER!)
Optional upgrade:
“I have NEVER used (and stuck to) any sort of content planning or system until now.”
- Sarah B.
- Sarah B.
The Investment
Payment Plans Available!
When you enter the Special Sauce Lab, you get:
The Special Sauce Lab isn’t a course.
It’s not a copy-and-paste template.
It’s deffff not a strategy that looks fancy and ends up collecting digital dust.
It’s the thing that gives you autonomy over your online presence.
Like, how empowering would it feel to:
Be able to ideate, plan, and post original content that brings you closer to your goals, honors your capacity, and leaves room for creativity and inspiration (which, will be plentiful ;)
Know exactly what you’re here to say, how to say it, and why you’re saying it (and skip the weekly identity crisis!)
No longer be swayed by trends, “rules,” or whatever the internet is doing this week (because you’re doing things your way – with a strategy to support you!)
That’s what happens when you pair personalized content strategy with 1:1 coaching + real-time support:
You build the habits, skill, and confidence to market your creative business your way and *post* your damn content!
The Groovy Effect
Plus, you’ll have me in your back pocket to answer any/all questions, talk through stuck points, bounce ideas, workshop hooks/captions, and hype you up when the Self-Doubt Fairy pays you a visit ;)
Together, we’ll map out your 4-week content calendar, turning strategy into action. We'll come up with an ideal posting schedule/workflow based on your capacity so you don’t burn yourself out trying to be a robot!!
1:1 Content Planning
✍️
I analyze your online presence to identify the gold in what you’re already doing, what needs a glow-up, and where we can infuse more YOU-ness into your content.
Account Audit
🔍
You’ll answer insightful questions that go deep to uncover your special sauce, what you want to be known for, and what’s reeeeally holding you back from putting your whole-ass self out there!
Personal Brand Workbook
📝
Within 2 weeks, you'll receive a personality-driven, actionable content strategy coded to who you are and designed to achieve your goals. This is NOT a template — it's a custom roadmap that feels like it came from your own brain (but better) and shows you exactly how to exist (and thrive!) online.
Personalized Strategy Deck
🗺️
A 90-minute call where we define your lane and branded content themes—the lens through which all your content will be filtered.
These themes become the foundation for all your content (hint: not just on Instagram ;)
1:1 Strategy Session
🎯
You'll get real-time support & accountability while you execute the content we planned. Each week, you’ll submit your content for review to get my feedback and learn the how/why behind every tweak so you build the skill and confidence to create on your own.
30 Days of Implementation
(my fav part!)
📆
Here’s how you go from overthinking yourself out of your once-a-month post to sharing consistent, special sauce-soaked content you (and your community) can’t get enough of:
Nicole just gets it.
She doesn’t force you into some uber-strategic marketing mumbo-jumbo or make you conform to one way of doing things.
She took so much time and thoughtfulness into creating a strategy that was better than I could have ever imagined. It was comfortable and where I needed it to be, while pushing me to try new things and have fun.
Not only have I been able to execute on the content we planned together, but I have the skills (and confidence!) to go off-script and create what feels inspiring, while knowing that it's aligned with my goals.
– Sarah B
I struggle with getting feedback, but Nicole always took the time to explain why and help me build an understanding, which is huge in my book.
Nicole gave me real constructive feedback and helped me lean into what I was already naturally doing well.
I was a bit nervous to plan my next batch of content once we were done working together – but I sat down with my strategy deck, and was able to brainstorm so many ideas and plan out a content calendar with my themes that feels fun and balanced!
– Catie
I feel much more confident in my ability to create marketing content that feels more like ME.
I like having a flexible schedule/routine to give me things to lean on when I'm not super inspired AND having the freedom to do something fun/funky/different when I feel inspired to create something new.
– Madison
Does it? Or is it all that overthinking? 👀 You might not become the Usain Bolt of content creation, but we always plan content based on your capacity, energy, and the formats you enjoy creating. Plus, I’m right there while you execute, so you’ll never feel like you’re working in a vacuum!
"Content takes too much time."
Does it? Or is it all that overthinking? 👀
You might not become the Usain Bolt of content creation, but we always plan content based on your capacity, energy, and the formats you enjoy creating. Plus, I’m right there while you execute, so you’ll never feel like you’re working in a vacuum!
And your content pillars were "educate, inspire, entertain"— cookie-cutter and generic af. Or you took a course that taught you someone else’s content strategy. This is YOU-coded – built around your lived experiences + unique expertise, and designed to work with your brain/life, not against it.
"I've invested in social media support before, and I’m still stuck."
Your message doesn’t need to be wrapped in pretty colors or fonts to make an impact. Showing up in progress is how your audience connects to the person – not the finished product. When you do that, people tend to stick with you through the inevitable evolutions of life + business
"I'm going all in on social media after my rebrand is finished."
That's why the 30-day support period AFTER you get your strategy is the tits. Real-time feedback, accountability, and 1:1 coaching is what turns your strategy into consistent, aligned ACTION that posts the damn content!
But also? This is one strategy deck that won’t be collecting digital dust somewhere on your computer…
"What am I supposed to do with a big, fat strategy deck?"
You’re ready for The Special Sauce Lab if you…
Only use social media for leads and sales.
People > profit. PERIOD!
Don’t wanna embrace the cringe.
COMFORT ZONE, WHO?!
If sharing your face, voice, opinions, and humanity still feels too scary… you’ll get there! LMK when you do!
Expect overnight virality or instant payoff.
We’re not hacking the algorithm or chasing vanity metrics.
We’re building a sustainable, joy-led personal brand people remember and trust – which takes time!
Want results without reflection.
This process works because we go DEEP below the surface of who you are + what you’re here to do – so honesty, curiosity, and a willingness to experiment are essential.
Want someone to “take Instagram off your plate.”
What if the solution to your social media woes wasn’t to outsource it entirely, but to learn how to do it yourself?! If you’re still like, “yeah…
no thanks,” FAIR 'NUFF.
Are looking for a copy-and-paste plan.
Instead of templates, scripts, or “say this, not that” formulas you can fill in the blanks, you’ll get a content system you can actually think and get creative with.
You’re probs not
ready if you…
BASICALLY:
This is for you if you’re done being the internet’s best-kept secret.
You’re ready to be seen, to take up space, to build an online presence that gets you invited into the rooms you’ve been lurking on, and to carve out your own cute n’ cozy corner of the internet where kickass people and aligned opportunities come to you.
Because you’re finally leading with your whole-ass self.
I'm finally putting out WORTHWHILE content that feels fun, intentional and I know is high-quality. I better understand how to talk about myself and share more personal stories (it no longer feels random) while still speaking to my audience!
– Alethea
I've gone back to check my insights and it's wild to see what a difference this has made. I'm really feeling people resonating with what I'm sharing now and I know it can only go up from here. The connection with me is building. I'm also noticing the types of people following me — they are ideal clients for sure, so this is really working!
— Katie
We've had more engagement on our posts than ever before. They're so much more intentional and personality-packed, and that shows in the comments & DMs. We've received multiple inquiries from Instagram since working together, too! And I've lost count of the number of times people have said to me "who's doing your content now? It's so good!" and I say "It's me!!!"
— Jen & JC
I feel like, after literal years, I am finally starting to connect with really cool people on Instagram. I’m having real conversations with people – it just feels way more fulfilling than worrying about reach. Working with you has helped me to open myself up more to the platform, I'm getting much more comfortable being vulnerable and authentic, and I have gotten a lot of great engagement and connections when I've done so.
— Catie
I know what it feels like to curse the Instagram Overlords, and lose yourself entirely in the process of building a personal brand online – disconnected from who you are, what you want, and why your crazy-ass even started.
But I *also* know how deliciously liberating + fulfilling it feels to unapologetically OWN who you are, and be known, loved, and paid for it.
Special Sauce Concoctor, your second brain, and spokesperson for building a brand that looks & feels the same online & off.
I'm nicole!
& it’s my favorite part of the work I do:
Helping creative founders connect the dots between who they are, what lights them up, and what their audience needs to hear, so they can create content that supports the life they want (not distracts them from it), build real community, and grow a personal brand rooted in an unshakable sense of self.
This hasn’t just changed how I market my business — it's changed my life.
Oh heyyy,
😱
but can I be honest for a sec?
*gasps in instagram strategist*
So you’re not reliant on one app, one algorithm, or one version of “best practices” that changes every 12 business minutes.
Which means you: confidently leading meaningful conversations online regardless of platform.
Your special sauce becomes the common thread that runs through:
It’s not all about Instagram.
Any platform you decide deserves your energy
Your newsletter
Workshops & speaking opportunities
Your offers
Podcasts & guest spots
Your website copy
When your content strategy is rooted in who you are, what you stand for, your perspective, and the values you share with your people, it doesn’t just tell you “what to post,” it becomes an embodied part of your brand.
“The Special Sauce Lab is like throwing a lifesaver to someone drowning online.
It's SO much more than Instagram support, its brand strategy and marketing support with a billion and one ideas on how you can do it in a way that actually feels authentic to who you are. ”
I've been recommending her to ANYONE who is struggling with IG because it's the most thorough deep-dive and guidance that exists. And I LOVE that it is so "you" led because you aren't getting some generic prompts or ideas, EVERYTHING stems from what you share and the genius ways she connects the dots.
Plus, she's just hilarious and amazing and has her client experience down, so the whole process is easy-breezy and fun.
– Alethea, Copy With Spice, Mayo Addict
“I have never felt more aligned and authentically myself in my content… and in my business.”
Working with Nicole not only helped me with my socials, but also gave me a whole new look at myself inside my own business.
Now, I have an actual strategy when it comes to creating my content—it no longer feels daunting, but freaking exciting to create and post because I know I'm building a community and making real connections with those that vibe with me.
But it also led to so many lightbulb moments inside my rebrand, and even helped me write my website copy! I would 100% work with Nicole at Groovy Social again and again and again!
– Katie, Rose & Wells Creative, Proud Elder Emo
SO IS HAVING A GOOD F*CKING TIME DOING IT.
Stop posting to keep up, feeling guilty when you can’t, and fiiiinally learn how to make social media feel good, work for you, and support your real life – not compete with it.
If marketing your creative business on social media is a non-negotiable,
"It feels really natural. When I've worked on social stuff with people in the past, it just never felt natural, whereas all this feels like me."
– Catie
– Catie
(but like, the good kind)
the aftertaste
Special
Sauce Lab
Marketing and selling your offers will no longer feel like a chore you’d rather NOT, but natural and easy!
You’ll have a sustainable, you-coded content system to ideate, plan, and post consistent content that excites you and your people without spiraling.
Your creative business won’t just bring you dream clients – it’ll bring you closer to the life and vision you set out to build from the very beginning.
Be the name that comes up when someone asks, “who do you recommend for this?” even if you’re logged out.
You’ll no longer doubt your place online or in business because you’re building a deeply aligned personal brand that holds steady through pivots, trends, and a lil bit of chaos.
You’ll feel supported by a community who not only chooses you, but is full of people you want to show up for – day after day, even when it feels hard.
Your time + energy will be protected by digital boundaries that make instagram a tool you’re eager to use (less doomscrolling, more intention! more LIFE!)
You’ll feel liberated from the mask you thought you had to wear to be successful.
"Everything feels SO aligned, and working with Nicole has pushed me to take steps towards building the long-term business vision I truly want!"
I've never been as excited to work with anyone as I have with Nicole. I set a reminder for her launch like I was trying to get tickets to the Eras Tour and that excitement has been validated at every turn.
Working with Nicole in the Special Sauce Lab gave my business and marketing mindset the jumpstart it desperately needed. I've been having more and better conversations with my community, creating content I'm damn proud of, and having fun doing it.
– Sarah Burk, The Pinterest Girl (who wants to talk about anything but Pinterest)
But don’t just take my word for it…
I get it.
Social media is kiiiinda f*cked up.
If you’re FED UP, that's a totally reasonable response to the unpredictable algorithm, AI slop, copycat brands, predatory marketing, performative bullsh*t the online space has been running on for too long… not to mention the beyond-questionable state of the world (and social media’s role in it).
But I bet you've also been feeling called to show up bolder, deeper, weirder, realer, more creatively, and more “f*ck this, I’m doing ME” than ever before…
This era online is an opportunity to reclaim our digital playground & carve out a corner of the internet that people actually want to be.
yourself included!
