Shall we?!

You’ve seen enough cookie-cutter brands & “just be yourself” pep talks. It's time to create content that feels meaningful (and fun!), connects with your people, and doesn’t make you want to yeet your phone out of a window.

Let's turn marketing from chore to creative outlet, and build a stand-out brand you *want* to show up for.

’cause you’ve been swimming in the#seaofsame for wayyy too long.

guuurl, are your arms tired?

Fill in my contact form below and I'll be in touch within 48 hours!

You’ve got Q’s, I’ve got A’s(s)

SURE DO!!! And not the kind that makes you pay more if you don’t pay in full. Please indicate on the above contact form which service(s) you’re interested in to learn more about payment plan options!

Many moons ago, I did! But not anymore. I noticed that full SMM (for more-personal brands) tended to distance biz owners from their communities and themselves. Lemme ask you this: What if the solution to IG burnout wasn’t to outsource it forever, but to learn how to do it yourself?! If that question doesn’t get you excited, I might NOT be the person you’re looking for, and that’s cool too.

In a perfect world, I’d love to see some fresh content on your grid that feels even the sliiiightest bit relevant to who you are / what you’re all about. But as long as you have an account with existing content, you’ll get a TON from an audit (especially if you’re wracking your brain on how to make your content feel unique!) More importantly, make sure you have a good handle on the basics: what you want to be known for, what you can’t STFU about, who your target audience is, and how you help them 👀

I’m gonna hold your hand when I say this: NOOOOOO!!!!!! PLZ DON’T WAIT!!!!! I don’t even care if you invest with me or not, but PLZ do not wait until you’re “ready” to start sharing (messy, imperfect) content. WHY? Bringing your people along for the “before” = the context they need to give a shit about the “after.” Even if the vision is hazy, the ONLY thing we need to get started is a solid idea of: what you want to be known for, what you can’t STFU about, who your target audience is, and how you help them. (notice how I didn’t say: a new logo or even new brand colors – perks of being a personal brand!)

First of all, CONGRATS! Second of all, ABSOLUTELY!!! My recommendation: The Special Sauce Lab. We’ll concoct your special sauce, and develop your core content themes (+ so much more), so you’ll make your Instagram debut feeling rock solid on: what you’re saying, why you’re saying it, who you’re saying it to, and HOW to say it in a way that lands! During the Implementation Phase, we’ll USE your strategy to plan your content calendar together!! Aaaand you’ll have me in your back pocket guiding + supporting you (for 30 or 90 days) while you’re creating and posting your first round of content!

Here’s a lil’ self test: Does your work involve using Instagram to reach + connect with people and potential customers/clients? Do you wish it didn’t suck the LIFE out of you, and wish it could be FUN?! Are ya itching to dig DEEPER and dish out more IMPACT? Do you wanna finally figure out how to make your content feel like you? Do you have a solid sense of your brand identity & mission? And are you intrigued enough that you’re STILL reading this far into my website?!? If you said YES, then… YES!

Your content should add to your life, not take away from it — and that’s the only kind of content we create around here!!




ps: you’re eyes don’t deceive you 👀

I'M
NICOLE!

Recovering overthinker, unapologetically-myself instagram strategist, chronically OFFline girlie who unsubscribed from the “rules” looong ago.

LEARN MORE ABOUT ME
Oh heyyyy,

I’m HYPED AF about helping founder-led brands bring the whole-ass human behind the business to the forefront (not the curated version the internet convinced them they had to be), and market themselves online in a way that feels sustainable and reeeeally f*cking FUN!!



I say this as someone who’s chronically offline. You don’t need to document every waking moment to build a connected community or  see results from your time online.





Your (really awesome) ideas deserve better than your notes app.

set a date to post your damn content!!!

organize your ideas in a way that works for YOUR brain

create an intentional content plan that brings you closer to your goals

GIMME GIMME GIMME
(available in ClickUp and Notion!)

Download my FREE content calendar

um ps:

*a man after midnight*