And when you log out to resume real life? You’re inspired!? Buzzing with energy instead of dopamine-drained, anxious af, and rethinking every decision you’ve ever made.
You giggle with the girlies in your DMs.
You share a glimpse into your life on Stories without taking 20 minutes to make sure your space looks “presentable enough.” You post without hesitation or pressure to pop off because you’re tracking the metrics that matter:
Your joy. Your fulfillment. Your content’s resonance.
You open Instagram — not by unconscious habit or because you have to, but by choice — to check in with your community.
But right now, social media kiiiiinda feels like sh*t.
You get quieter because what do you post when you’re not selling?!
More cautious because saying the wrong thing could cost you!
Less creative because nothing kills inspo faster than “this HAS to work.”
It’s easy to start resenting your time online when you use content as a means to an end.
You see it as a way to get more eyeballs, generate leads, and drive conversions. The mindfuck is, the more you treat it that way, the less it delivers.
Especially when the results don't match your effort.
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No matter which path you take, the result’s the same: content that *might* please the algorithm, but doesn’t feel like you.
You buy the course that promises “content that converts” from the coach who’s currently crushing it OR you get social media the f*ck off your plate by outsourcing it entirely.
So, you slap a bandaid on “the problem.”
Not *just* a place to get clients, but a medium for self-expression, genuine human connection, and unlimited creative freedom!?!
Enter, the plot twist of the 21st century:
The best part?
You have a damn good time doing it ;)
What if social media could be more?
When you use social media for more than conversions, you create content that builds the connection and trust required for it to convert in the first place.
"Nicole is the best at what she does. She takes the ick out of content creation & makes it feel good.
I couldn't possibly recommend her enough!"
If you're a small business owner and social media is a major stressor, you NEED Nicole! After 3 years of inconsistent posting, never knowing what to post, and never feeling like our content actually says what we want it to say, we finally decided to enlist Groovy Social's help. And WOW, whyyyyyyy didn't we do this sooner?!
I spent years trying to piece together an Instagram strategy on my own, worked with various social media managers, and paid for countless services & tools to help make marketing more manageable. But nothing ever felt quite right or became a habit we could stick to.
Now, after working with Groovy Social, Instagram isn't just a chore - it's an intentional and strategic marketing tool, and a way for us to connect & engage thoughtfully with our community.
"Nicole is the best at what she does. She takes the ick out of content creation & makes it feel good. I couldn't possibly recommend her enough!"
monthly content planning
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For the “wtf-do-I-post-this-month?” human who’s overflowing with ideas but struggling to get them out of their head and onto the feed.
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Personal Brand x Instagram Audit
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A 6-week, DWY content intensive that combines personalized, instagram-first content strategy with 1:1 implementation support
👉 BE your niche and build a personal brand rooted in who you are
👉 Bridge the gap between what lights you up and what your audience needs to hear
👉 Confidently lead meaningful convos (on IG and beyond) that position you as the go-to
👉 Build a connected community that’ll stick around through every pivot
👉 Create an inspiring, sustainable relationship with marketing and social media
1:1 content strategy + support
So you can finally learn how to make social media feel good, work for you, and keep working long after we’re done.
Each month, we’ll turn your jumbled thoughts into a cohesive, intentional plan full of personality / POV-packed, ready-to-create content that always connects back to your brand goals — while honoring your capacity and without killing your vibe.
So all you have to do? Show up, create, and keep the momentum going.
This monthly content planning retainer helps you stop relying on bursts of inspo and actually stay consistent (like, for real this time)!
We’ll whip up your special sauce, develop your content themes, and co-create a YOU-coded content system that’ll help you:
When you’re disconnected from your content, what you wanna say, and your time online is starting to feel like a waste.
This Personal Brand x Content Audit will put a hard stop to the overthinking spiral, reconnect you to your voice, and show you how to infuse more you into everything you post — so your content stops blending in and starts paralyzing thumbs.
You’ll leave our 1:1 session with your creative spark reignited and a personalized action plan to keep it burning so you can:
👉 Bring the fun (and a whole lotta YOUness) back online.
👉 Post confidently without second-guessing every word.
👉 Reach and engage more people – the ones who actually matter ;)
👉 Fall [back] in love with creating content and feel EXCITED to show up!!
Let's TWERK
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Get clear on your special sauce, and filter everything you say and do through the lens of your lived experiences, values, unique POV, approach, expertise, and personality so your people don’t just find you once, they stick around because they feel like they actually know (and like! and trust!) who you really are.
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Fiiiinally find answers that go way beyond “what to post.” Because I don’t just tell you what to do — I help you understand the how and why behind it. Through deeply individualized, shockingly thoughtful insight, we’ll work through the mindset blocks that keep you second-guessing, help you own who you are, and move you from analysis paralysis to aligned, confident ACTION!!
I'll give you the structure and support you need to translate WHO YOU ARE (not just what you sell ;) into every part of your brand — so showing up online feels energizing, fulfilling, and builds the kind of connection that lasts looooong after the scroll.
“Be yourself” is cute marketing advice, but without a strategy to support you?
It’s time to stop holding back on sharing your whole-ass self (and what you reeeeally want to say) online.
In this FREE 5-day email challenge, you’ll shatter your limiting beliefs, expand your comfort zone, and tap into what lights you up to create content that feels unmistakably yours & connects with YOUR people!
Ready to climb Cringe Mountain?
