Regain your sense of self
online
For founders, darers (to be different), and doers (of things their own way) who want to be seen, known, loved, and paid for exactly who they are.
Can we cut the crap?
Believing in the “power” of Instagram doesn’t make it easy to be there.
Your Instagram relationship is hot and cold at best — obsessed one minute, ghosting it the next.
You’re chronically online, yet all you've got is a heavy dose of comparisonitis and zero content posted.
Whenever you *do* muster up the strength and summon the courage to *post*… the response isn't what you hoped.
It always feels like you’re waiting for a burst of inspo to carry you through your next batch of content.
You’re creating content based on what “works,” but feel frustrated (and confused).
You’re talking about things you think you should, or because it feels like you have to… but they don’t light you up, nor do they lead to you becoming recognized or known for anything in particular.
You're pretty f*cking BORED of everyone saying / doing the same thing (despite the fight to *not* drown in the #seaofsame), yet have no clue where to begin with doing something DIFFERENT.
Somewhere between the highlight reels & expert opinions, you've lost yourself.
The content you create feels like a watered-down, algorithm-friendly version of who you actually are.
What If:
Your content felt as natural as a yap sesh with your bff.
You actually looked forward to creating and posting your content.
Your feed was a true reflection of your wildest, weirdest, most unapologetic self.
Your people don't just follow you—they choose you & stick around no matter what you sell.
That’s what happens when you strip away all the things making you doubt, dim, or deny yourself and start owning who the f*ck you are.
Introducing:
YOU-CODED
Content Strategy
+ Support
A done-with-you Instagram-first approach that helps you show up authentically, connect deeply, and create content that feels energizing, fulfilling, and unmistakably YOURS.
No More:
Trying to recreate someone else's "proven" formula
Choking on your words because you're overthinking everything
Creating content that doesn't light you up
Feeling like your online self and offline self are two different people
Instead You're
OWNING your lane & carving out a corner of the internet people choose to hangout in
Creating content that flows because it's rooted in what you genuinely care about
Building a personal brand that transcends the inevitable evolutions of your business
Attracting *meant for me* people you can’t wait to show up for
"This investment has given me way more confidence in my ability to plan content that feels authentic to both me and my audience.
It helped to take some of the internalized pressure off of the whole thing.
It has helped me think about social media in a new way that feels fun and exciting, and I'm always thinking of new ideas for my content bank!"
Creative Partner for Women-Led Product-Based Brands
When you invest in
YOU-CODED
Content Strategy
+ Support
You Get:
-
Detailed personal brand questionnaire
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In depth IG account + personal brand audit
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Target market research, competitor analysis
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Special sauce recipe
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Branded content themes
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Goals + how to achieve them with IG
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Content ideas for DAYYYYSSSS
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4 week content calendar (planned in Notion)
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2x 90 minute 1:1 calls – 1 kickoff, 1 content planning
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Weekly content review + feedback in Notion
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30 days of Voxer support when executing content
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Everything included in YOU-CODED Strategy
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Plus...
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2 additonal 90 minute content planning calls
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12 weeks of content planned together
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Weekly content reviews
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90 days of Voxer support when executing content
"Nicole is really good at what she does because please tell me how I’m excited to create content for Instagram??? For the first time in YEARS??
Me!! A certified Instagram hater!!
Excited to create content… for Instagram!!"
Client Experience Architect
Okay, how’s
it work?
Step 1 - Personal Brand Workbook
Answer questions that’ll make you THINK and uncover your special sauce: your story, purpose, values, perspective, approach, expertise, and personality.
Step 2 - Account Audit
I analyze your online presence to identify what’s working, what needs a glow-up, and where we can infuse more YOU-ness into your content.
Step 3 - 1:1 Strategy Session
A 90-minute call where we dig deeper into your special sauce to define your lane and branded content themes — the lens through which all your content will be filtered. These themes become the foundation for all your content (hint: not just on Instagram) 😉
Step 4 - Strategy Delivery
Within 2 weeks, you’ll receive a personalized, actionable strategy coded specifically to YOU, and designed to achieve your oh-so-unique-to-you goals. This isn’t a template — it’s a custom roadmap that feels like it came from your own brain (but better).
Step 5 - 1:1 Content Planning Call
Together, we map out your 4-week content calendar, turning strategy into action. We’ll also come up with an ideal posting schedule/workflow based on your capacity so you don’t burn yourself out!!
Step 6 - Implementation & Support
aka THE bread and butter of this service, where you’ll get real time support & accountability throughout the entire content creation process while you execute on the content we planned!!
Before
Overthinking… literally everything lol
Feeling like your content is just NOT you
Convinced that everyone else has "cracked the code" but you
Drowning in the sea of sameness
Bitter that you're not being recognized for being really fucking good at what you do, and an even cooler human
After:
Creating content that feels natural, exciting, fulfilling, and FUN
Showing up with confidence because you always know what to say and how to say it
Leading conversations online that matter to YOU
Building a "meant for me" community that sticks around through every pivot
Being known, loved, and paid for exactly who you are
Stop shapeshifting for Instagram, and own your lane.
"Groovy Social is THE go-to when it comes to down-to-earth, personal branding.
She helped me tap into my special sauce and actually feel excited to post again. She just gets it!!"
Social Media Agency & Strategist
"But wait..."
(I can hear you thinking)
"Content takes up so much time."
Does it? Or does overthinking every post take up so much time? 👀 Real talk: quality content does take time — I make no promises that you’ll become the Usain Bolt of content creation. But with me in your back pocket, overthinking is literally impossible. Plus, we always take your capacity and the style of content you actually enjoy creating into account.
"I'll go all in on social media after my rebrand is finished."
The core of who you are has stayed the same since day one. Show up IN progress so your audience connects to the person, not the finished product. When you do that, your community will stick with you through every business pivot, rebrand or fire.
In fact, most You-Coded Strategy clients are going through rebrands themselves… and they make for amazing signature series 😉
"I've invested in social media support before, and I’m still stuck."
And your content pillars were “educate, inspire, entertain” — cookie-cutter, not coded to YOU. Or you took a course that taught someone else’s content strategy, not yours. This is different. This is YOU-coded.
"Will I know how to *actually* use my strategy deck?"
That’s exactly why the 30-day support period AFTER you get your strategy is the tits. A shiny strategy alone doesn’t get your ideas onto your feed — but accountability and hands-on support DO.
But also? This is one strategy deck that won’t be collecting digital dust somewhere on your computer…
“I’m giving you money… but will I make any?”
I get it. But I don’t lead with promises of instant conversions. Your ability to launch and sell effectively depends on how — and how long — you show up. Connection and trust are prerequisites to sales, and that’s exactly what this strategy is designed to help you build.
Catie extended her launch because she realized she needed more time to do just that… And look at her now 👀
You-Coded Strategy is…
Right For You If:
You're ready to embrace the cringe and show up unapologetically
You're tired of cookie-cutter strategies that don't feel like YOU
You want to create content that inspires both you and your people
You're feeling lost in the unrelenting sauce of the online space
You know in your gut there's a better way to show up
Not For You If:
You're looking for a quick fix or overnight success
You're not willing to commit to the cringe
You're only on social media to make money and leave
You want someone to take social media completely off your plate
Take it from me:
Nicole @ Groovy Social
Your Special Sauce Concocter, hype girl, Instagram Therapist (yes, a client actually named me that), and professional good-time-haver.
I know firsthand how un-fucking-fun it is to ride the emotional roller coaster that is Instagram.
The constant post/ghost cycle and the comparison trap definitely sucked ass.
But the frustration of knowing I could do it but wasn’t? That shit ATE ME ALIVE.
I eventually got sick of wondering “what if,” said “fuck it” and embraced the cringe, owned who I am, carved out my lane, started doing things MY way and showed up unapologetically, uncompromisingly ME.
That’s when people started paying attention. That’s when my community started growing. That’s when Instagram became FUN again.
Now, I wanna help you do the same — because social media becomes sustainable when you WANT to be there.
Not by design — by choice.
After all, we’re here for a good time AND a long time, right?
Working with Nicole is like chatting to a best pal who also happens to be an instagram whiz.
You'll feel safe enough to talk about your vulnerabilities but fired up enough to make the change.
Messaging Strategist & Copywriter
I get it
Instagram isn't everything.
*gasps in Instagram strategist*
How my clients are using their You-Coded Strategy beyond Instagram:
Sarah immediately used her "Claiming Your Cool Girl" content theme to write her next newsletter after our first strategy call.
Katie is using her "Nostalgic Brand" theme to shape the deliverables for her brand design packages — literally giving her clients' brands their own modern-day MySpace pages. Fucking GENIUS (and, ugh SO fun!)
Madison is playing with new fonts and colors for a rebrand that's only in the beginning stages — because for her, "It's Not That Deep," and fun is not only the core of her brand but an embodied part of her life.
That’s what happens when your strategy is rooted in what you stand for, how you see the world, and the values you share with your people.
It becomes an embodied part of you that allows you to confidently lead conversations online regardless of platform.
You deserve to be seen, known, loved, and paid for exactly who you are.
The longer you wait, the more time you spend spinning your wheels and staying stuck in that uninspiring content rut instead of in front of YOUR people.
Image a person who
Listens to & trusts themselves.
Thinks critically, but doesn't overthink.
Says what's on their heart and mind.
Does things their own way.
Creates content that feels natural, fun, exciting, fulfilling.
Is unapologetically, uncompromisingly, wholly themself.
That person could be you.
"It feels really natural. When I've worked on social stuff with people in the past, it just never felt natural, whereas all this feels like me."
Brand Designer & Strategist
The process of building your personal brand has NEVER been about becoming someone new.
But in order for it to FEEL GOOD on both sides of the screen?
You need to strip away all the things that make you doubt, dim, and deny yourself…
& own who the f*ck you ARE.
That’s what a You-Coded Strategy will help you do (but, like… strategically)
“Life/business/marketing since working with Nicole is just so much easier… and actually fun.
She takes my random thoughts, feelings, and opinions, and helps me turn them into a strategic content. Honestly, blows my mind every time.”
Strategist @ 13 Emeralds Marketing
You got Qs, I got As
What exactly do I get with this service?
You get a completely personalized Instagram strategy, crafted through deep brand discovery and a live strategy session, followed by a planning call and 30 or 90 days of real-time support.
Is this right for me if I’m pivoting or rebranding?
Yes! In fact, this is the perfect time. We’ll use the strategy process to anchor your content in who you are and where you’re going — so you’re not just posting to “keep up,” but to lead your people through the evolution with you.
Will you create any content for me?
Not really – our ultimate goal is for you to find your content creation flow + style! BUT! During our 1:1 support period, you can send me drafts, ideas, or even just voice notes, and offer edits, feedback, and l help shape them into content that hits. You’ll never feel like you’re creating in a vacuum.
What if I want to completely outsource Instagram?
Can I be real with you for a sec? One of the main reasons I stopped offering social media management was because it wasn’t the most effective way for online business owners building their personal brands to create the most meaningful impact. The most potent content comes directly from the source: YOU.
Can I extend the support after 30 days?
HELL YEAH, YOU CAN!! You can opt for 90 days of continued support to keep the momentum going, which also includes 2 additional content planning calls! That’s 3 whole months of content planned & executed together 🙂
Do you offer payment plans?
Yes! You’ll be able to split yours into 2 or 3 monthly payments!