Content that builds a personal brand you can’t wait to show up for.
Through feel-good, YOU-coded content strategy, I’ll help you turn content into an outlet (not a chore), stand out confidently as your whole-ass self, connect with “meant for me” people + opportunities, and grow a brand that transcends trends.
… yet unable to let go of the visibility, community, and dream clients you KNOW Instagram can give you.
Believing in the "power of social media” doesn’t make it easy to be there.
You’ve taken a course (okay, like 7), sent countless carousels
to the “save grave,” followed every viral hook formula, and eeeven made it to day 11 of a 30-day posting challenge!! But with so much overwhelming, contradictory advice out there, you’re torn between a gazillion “right” ways to show up online.
You’ve taken a course (okay, like 7), sent countless carousels to the “save grave,” followed every viral hook formula, and eeeven made it to day 11 of a 30-day posting challenge!!
But with so much overwhelming, contradictory advice out there, you’re torn between a gazillion “right” ways to show up online.
👏 Popping off (and excited to be here!) one day.
🫠 Flopping (swearing on your 9-grid you’re DONE) the next.
Deep down, you know the problem isn’t a lack of creativity or being f*cking amazing at your job (or a cool-as-sh*t person).
It’s the made up rules.
OWN WHO YOU ARE!
(that is if you want a sustainable, inspiring relationship with the platforms that help you build community around your brand!!)
There actually is 1 rule worth following.
No, srsly… that’s literally it.
That’s when the right people don’t just notice you. They remember you, root for you, and CHOOSE you, over and over again.
When you release the “shoulds” and have a personalized content system that allows you to consistently & confidently lead with WHO YOU ARE (not just what you sell)...
Marketing stops being the LAST thing you wanna do, and starts feeling natural, fulfilling, and…dare I say… FUN!
Raise your hand if the online space
tricked you into thinking you had to show up a certain way to be taken seriously.
I cosplayed “thought leader” until it drained the fun right outta my feed — overthinking every word, suppressing the parts of myself that made me me, pursuing a version of success that looked good on instagram, but felt like shit in practice.
I'M
NICOLE!
Special sauce concocter, online existence strategist, Instagram therapist, proud freak-flag-flyer, and your #1 hype girl.
But, like you, I am SO much more than what I do ;)
So, I SAID F*CK IT.
& you bet your BOOTY we’ll have a good time doing it!!
to learn more about the world's last Nickelback fan!
I quit trying to fit the mold, chasing goals that were
NEVER mine, and posting to please the algorithm.
When I finally owned who I am and started showing up unapologetically, I realized something life-altering:
When you don’t give a F*CK about being perceived the “right” way, you make space for the people who choose you for YOU, and your internal tug-of-war stops.
Now, I help founders translate their special sauce into content that feels unmistakably theirs, connects deeply with the right people, and builds a brand no one else could.
I quit trying to fit the mold, chasing goals that were NEVER mine, and posting to please the algorithm.
When I finally owned who I am and started showing up unapologetically, I realized something life-altering:
When you don’t give a F*CK about being perceived the “right” way, you make space for the people who choose you for YOU, and your internal tug-of-war stops.
*cue me wanting to burn it all down, throw my phone in the fire, and live in the woods*
Special
Sauce Lab
This Personal Brand x Content Audit digs into what’s working, what’s missing, and gives you a custom action plan to bring your YOU-ness back online. Reconnect with what you wanna say, get those juices (over)FLOWIN, and actually feel excited to show up again!
For the “wtf-do-I-post-this-month?” human who’s overflowing with ideas, but struggling to get them out of their head and onto the feed.
This Monthly Content Planning Retainer lets you stop relying on bursts of inspo and finally stay consistent — without burning out or killing your vibe.
A done-with-you content intensive that combines personalized Content Strategy with 1:1 Implementation Support to create a YOU-coded Content System that’ll rewire your relationship with social media, and help you build an unforgettable personal brand — intentionally, sustainably, and joyfully.
For the founder who’s tired of being the internet’s best-kept secret, ready to own their lane, become the go-to, and thrive online as their whole-ass self.
The Vibe Check
For when your content feels meh, you’re stuck somewhere between inspo & ick, and sick of spiraling over it.
(I literally just dozed off)
Structure is what helps you serve it up consistently.
Let's TWERK
You won’t find cookie-cutter strategies or one-size-fits-no-one content plans here.
Flow to
Feed
Everything we create together is designed to make social media work for you — with a content system and a vibe you can actually maintain!! Because while YOU are the special sauce…
👇🏼
Everything feels SO aligned. Working with Nicole has pushed me to take steps towards building the long-term business vision I truly want!
I've never been as excited to work with anyone as I have with Nicole. I set a reminder for her launch like I was trying to get tickets to the Eras Tour and that excitement has been validated at every turn.
Working with Nicole gave my business and marketing mindset the jumpstart it desperately needed. I've been having more and better conversations with my community, creating content I'm damn proud of, and having fun doing it.
One fueled by joy, creativity & real human connection. The kind that pleases you (and your people) sooo much, you genuinely couldn’t give a flying f*ck about the algorithm.
You’re not a template or a trend that can be duplicated. You don’t owe anyone an aesthetic. Perfection doesn’t exist.
It’s time to build a personal brand rooted in exactly who you are.
